As we look ahead to 2025, it’s clear that the landscape of marketing is evolving, particularly in the channel of leaflet distribution. Recent data reveals a promising upward trend: the percentage of door drops prompting a purchase rose from 2.3% in 2.8%, while the use of vouchers triggered by door drops increased from 1.4% to 1.8% year-on-year. Moreover, the number of advertisers leveraging the door drop channel has risen by 3%!
Here at Zoom In we have several initiatives that can assist you to full advantage of these trends.
Scientifically Targeted Campaigns
We utilize the CACI targeting tool to help you precisely reach your ideal audience. By analysing demographics and behaviours, we ensure your leaflets are delivered to households most likely to engage. This data-driven approach allows you to take full advantage of the growing effectiveness of door drops, maximizing response rates and reducing waste.
Align digital and physical worlds
To effectively reach your audience, a multi-channel approach is essential. By combining a leaflet campaign with online marketing strategies like social media or email, you can expand your reach and reinforce your message across various platforms. In fact, 59% of consumers who receive a door drop actively search online for more information, highlighting the effectiveness of combining print with digital marketing​. This combination not only enhances brand visibility but also drives engagement, making it a powerful strategy for generating leads.
Full Service
At Zoom In, we aim to remove the stress from your marketing campaigns by offering a complete service. From planning and design to printing and delivery, Our thorough process gives you peace of mind so visit our website or contact us to find out more.
Regardless of what 2025 brings, there will be opportunities to take advantage of, and Zoom In will support you in maximising them.