Planning

Getting your leaflets into the hands of your target audience is as important as what they look like and what they say. Using sophisticated planning tools from CACI and the Post Office, we can identify and target the people most likely to be interested in your product or service. Our planning team then build your campaign and make sure you’re using the right products to best promote your business.

Depending on where your business is based and how many leaflets you’re looking to distribute, we can choose a type of geography most suitable to target your potential customers including:

Postcode Sector
Village, Town or County
Distance of drivetime from your business
Electoral Ward

Once you’ve decided on a suitable area for your distribution, we can find the postcode sectors that are most likely to contain your target audience, therefore reducing waste and campaign costs. We use Acorn, a powerful consumer classification tool from CACI to identify households that contain your potential customers. We can find your audience in your chosen geography by using demographics such as:

Age
Household Income
Household Composition
Social Activity
Education Level

We rank the postcode sectors or newspaper rounds in your chosen geography based on the likelihood of your target audience being present, putting your leaflets in the hands of the people most likely to respond to your distribution. Not sure who to target? We can help. If you have an existing customer base and want to find more of the types of people that use your product or service, we can profile your customers based on postcodes to identify their Acorn groups and then find nearby clusters of similar people to target.