As 2024 draws to a close, Zoom In are reflecting on an exciting 2024 filled with accomplishments, challenges, and milestones. The leaflet distribution industry continues to evolve, proving that even in the digital age, tangible marketing materials are more relevant than ever.
Key Trends and Insights from 2024
Continued Growth in Effectiveness 2024 has been another strong year for Door Drops, building on the positive trends highlighted in the DMA’s annual Door Drop Report. The channel's precision and effectiveness continue to improve, with 80% of the UK’s top advertisers recognizing its value.
Integrated Marketing Results Door Drops have proven to be a powerful addition to multi-channel campaigns, boosting website visits (up to 2.6%) and driving in-store visits (1.3%).
Door Drops: High Attention, Low Cost
One of the standout metrics from this year is how Door Drops ranked second in attention efficiency, just behind 30-second TV ads. With a Cost per Minute of just £0.07, leaflet distribution remains one of the most budget-friendly ways to capture and hold consumer attention.
Sustainability Achievements
As the print and paper industry works to maintain its low environmental footprint—accounting for just 1% of global greenhouse gas emissions—we’ve doubled down on our commitment to the planet through our Zoom Invironment Initiative. Our Zoom Invironment initiative allows our clients to contribute to reforestation efforts by planting a tree for a small fee with every leaflet campaign, helping to offset environmental impact
A Heartfelt Thank You
To our clients, partners, and team members: thank you for making 2024 a year to remember. Your trust, collaboration, and dedication have been the driving force behind our success.
If you’re ready to make 2025 your best marketing year yet, let’s talk! Whether it’s crafting a new campaign or scaling your current efforts, we’re here to help.
Call 0808 1643 605 or Email nqd.localsales@localiq.co.uk