The Benefits of Leaflet Campaigns for Schools

In an increasingly digital world, traditional marketing tools like leaflets are often overlooked. However, for schools looking to connect with their local communities, leaflets remain a powerful and effective option. Here, we’ll highlight how a Preparatory School used a well-executed leaflet campaign to drive interest and engagement, and how schools can apply similar strategies to achieve their goals.

The Challenge

An independent school for nursery to primary-aged children, faced the challenge of expanding their reception intake for 2024. They needed an effective way to attract new families to their open day and showcase their small class sizes, strong sense of community, and broad opportunities. The goal was to reach the right families, raise awareness, drive website traffic, and boost open day attendance.

The Solution: Leaflet Distribution

Zoom In worked with the school using their demographic targeting software to highlight PC sectors with a high density of households with school aged children.

The leaflet featured a QR code linking directly to the school's "Join Us" landing page, making it easy for prospective parents to find more information and register for the open day and for us to measure the response.

Impressive Results

The leaflet campaign led to measurable, impactful results:

These results were achieved without any additional marketing activities, highlighting how effective a targeted leaflet campaign can be in generating leads and driving website traffic.

Why Leaflets Work for Schools

  1. Targeted Reach: Advanced software ensures leaflets reach the right audience, driving response.
  2. Trackable Results: QR codes provide valuable data, so schools can track responses and measure success.
  3. Cost-Effective: Leaflets are an affordable way to spread the word and see a direct impact. In fact, Door Drops are placed 2nd in the most attention-efficient media channels available, costing just 7p to deliver a minute of consumer attention.
  4. Local Focus: Leaflets are perfect for targeting families in specific areas, with 72% of people recalling local business door drops in the past year, making them a powerful tool for schools.

Conclusion

This success demonstrates how leaflet campaigns can be an effective marketing tool for schools. With targeted distribution and easy-to-track engagement, leaflets offer a simple, cost-effective way to boost awareness, drive traffic, and ultimately increase attendance at key events like open days.

If you’re a school looking to enhance enrolment, consider leveraging leaflet distribution through Zoom In. It really does work!

Contact us by emailing localsales@zoominleaflets.co.uk or calling 0845 1999830.